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You Can Do It. Some
5.25 million existing homes were
sold in 2001, more than 14,000 a day. Other owners have done it and
so can you.
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Define Your Goal.
Do you want the highest sales
price -- or the biggest check at closing? They're not necessarily
the same. Imagine that two homes sell for $300,000, but one owner
pays 2 points and agrees to replace the roof. The owner who sold
without such costs got a bigger check at settlement. The bottom
line: To have a successful sale you need to look at both price and
terms -- you must have a strong negotiator in your corner.
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Times Have Changed.
Today's real estate marketplace
is radically different when compared with 10 years ago. Purchasers
now use the Internet, receive seller disclosure forms, get home
inspections, and are routinely represented by buyer brokers. The
result is that buyers can be better prepared than in the past.
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Sparkle And Shine.
Imagine going to a supermarket
and seeing dusty fruit or aisles filled with old shelving and cans.
It doesn't happen because the grocery store knows how to present its
goods. Sellers must do the same. Get rid of things you don't want to
move, organize closets and storage areas, and clean everywhere.
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Mechanics Count.
Buyers expect everything to
work. Home inspections are now entirely common and what buyers miss
home inspectors will catch. Fix and paint things now and they won't
be an issue in the future.
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Think Broadway.
When buyers see your home, it's
showtime. They want an environment where they can see themselves.
Given them a show where everything is painted, arranged, and
attractive, a home where the only issue is when to move in.
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How's The Market?
Real estate is local. Your
broker can explain current market trends in your community,
including what's selling, what isn't selling, and why. This
information is central to getting the best possible price and terms.
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Know Your Rivals.
Your property will be competing
with other homes for buyer attention. Ask your broker how to be
competitive -- and how to have an edge.
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What Time Is It?
Markets differ by location and
time. When interest rates are low and the local job base is growing,
it's great to be a seller. But when times are slack and mortgage
rates are rising, homes also sell. In 1981, when the prime rate
topped 20 percent and the population was smaller, 2.4 million
existing homes were sold. The trick is to be realistic, to get as
much as market conditions will allow.
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Understand The Plan.
Real estate marketing involves
far more than a sign in the yard and an ad in the paper. Successful
brokers use a variety of methods to attract and qualify prospects,
including the latest Internet and communication advances.